Friday 21 September 2012

Will iPhone 5 increase multiscreen viewing in the home?

So the dust has settled on the launch of the new iPhone model. There was no great new feature that stole the headlines. It was simply more of the same that has made the iPhone so popular. With improved maps, a panoramic camera, 4G, and a new digital dock, the latest iPhone is set to be a worthy replacement for the iPhone 4 and iPhone 4s. But what stood out for us was the introduction of a larger screen.
The new model is getting a display larger than the traditional 3.5-inches. The screen measures 4-inches diagonally and will maximise the Retina display technology that was introduced on the iPhone 4. The new iPhone is just a little bigger than earlier models but with a width the same as the 4S.
Why has Apple done this? Well the success of the Samsung Galaxy and its bigger screen might be one reason. But perhaps Apple has picked up on the growing trend of consumers using their smart device to watch TV on.

This habit is something we’ve observed in the past, and it’s more than encouraging to see giants such as Apple developing products recognising this trend. The tablet is still maturing, but smartphones are already in most homes. As tablets become more popular, it seems larger smartphone devices are where we are headed.
This will be music to the ears of the connected TV manufacturers to see better companion devices to interact with, to highlight the functionality of their products. It’s now up to digital TV software specialists such as us to provide products, like ANT Galio Move, that will maximise this development.

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